Almanac of Contemporary Aesthetics
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KALEIDOSCOPE x RIMOWA present Guillermo Santomá

On the occasion of Milan Design Week 2019, contemporary art magazine and creative studio KALEIDOSCOPE once again teams up with iconic luggage company RIMOWA on a multi-platform project developing in print, online, and live.

Featuring Spanish designer Guillermo Santomá (b. 1984), who was invited to share his progressive outlook on this timeless icon of functional luxury and purposeful travel, the collaboration unfolds through three separate but intertwined activations: a short film, an installation, and a printed publication.

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Merging his sense of color and play with a sensibility towards industrial materials and processes, Santomá creates surreal objects and spaces suspended between art and function. His new installation at Spazio Maiocchi, inspired by the idea of a conceptual gas station, will be centered on a fully functioning car customized with RIMOWA aluminum into a light and sound sculpture. Entitled “GAS” after Ed Ruscha’s iconic series Twentysix Gasoline Stations, the installation furthers the artist’s fascination with custom car culture and science fiction narratives.

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A photo zine and short film—shot by Thibaut Grevet between the wild landscape of the Monegros desert and the artist’s studio and signature home in Barcelona—complete the project, providing exclusive insight into the making of this one-of-a-kind collaboration.


“In many cases, developing a product is very close to an artistic practice. I like to work with industrial materials, and push them to the limit.”

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Guillermo Santomá (b.1984) is a Spanish designer who lives and works in Barcelona. Holding an MA in Design, Santomá first attracted international attention with his total transformation of Casa Horta—an architectonic and artistic intervention in a traditional Horta house from the 1920s. Guided by the idea that “to create is to destroy,” Santomá never pre-sketches his work and rather conceives of his practice as a constant process of deformation and creation. Shying away from the “finished” object, his shows are live environments often incorporating a performative element. Previous exhibitions include Palais de Tokyo, Paris, and Museo Cerralbo, Madrid.
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